fAIshion Wins Vanderbilt WiB “Next Wave Award” for AI‑Powered Fashion Innovation

fAIshion — an AI‑powered Chrome extension transforming online fashion shopping — has been named a winner of Vanderbilt Women in Business’s Spring 2024 Next Wave Award. Out of hundreds of women‑led startups, fAIshion was selected for its mission to help shoppers say “bye‑bye” to disappointment, returns, and overspending.

What Is fAIshion?

fAIshion uses advanced AI algorithms to deliver personalized style recommendations and virtual try‑ons directly in your browser. By letting shoppers preview garments on realistic models, fAIshion drastically reduces uncertainty — and costly returns — for both consumers and e‑commerce businesses.

Why the Next Wave Award Matters

• $2K prize pool recognizing women‑led innovation

• Backed by Vanderbilt WiB, Chai Ventures, and Tekfen Ventures

• Reinforces fAIshion’s role in bridging the funding gap for female entrepreneurs

How fAIshion Is Shaping Fashion Tech

• Reduce Returns: Virtual try‑on cuts guesswork and return rates

• Boost Conversion: Personalized AI recommendations increase buyer confidence

• Empower Consumers: Democratizes high‑end styling for every budget

Customize your virtual try‑on: choose ethnicity, body shape, age, hairstyle and see how clothes look on you instantly.

What’s Next for fAIshion

With this win, fAIshion plans to expand its Chrome extension’s compatibility and roll out a standalone web app. Stay tuned as this women‑led startup continues to disrupt fashion e‑commerce with AI.

The Online Shopping Struggle is Real: Fashionista Problems (Solved!)

We get it. You live for fashion. Scrolling through endless new arrivals is your cardio. But let's be honest, online shopping can be a total minefield, even for the most seasoned fashionistas.

From sizing roulette to the dreaded "expectation vs. reality" letdown, we're breaking down the most common online shopping struggles—and how to conquer them like a true style icon.

Problem 1: The Sizing Guessing Game on online shopping

Every brand has its own sizing quirks. A size 6 at one store could be a 4 at another, leaving you with a closet full of "almost" perfect pieces.

Solution: Embrace the Power of Size Charts and Reviews!

• Check those size charts: Don't just glance at them—really study them. Pay attention to specific measurements (bust, waist, hips) and compare them to your own.

• Read the reviews: Other shoppers are your secret weapon. Look for comments about how the garment fits (runs big, runs small, true to size) and see if there are photos from real customers.

• Try the size recommendation plugin: Are you exhausted from comparing different size charts for every brand you shop from? Discover the easiest way to find your perfect fit across various brands with just one click. Download our size recommendation browser extension, input your body measurements, and you're DONE! Say goodbye to sizing confusion and hello to effortless shopping. Try it now and experience the convenience of accurate sizing at your fingertips

Try Size Recommendation Plugin!

Problem 2: "But it looked so different online!"

We've all been there. The stunning silk blouse that looked like liquid gold on the model arrives looking more like a crumpled napkin. Fabric, color, and fit can all be deceiving online.

Solution: Get Up Close and Personal with Product Details

• Zoom in: Don't just look at the main product photo. Examine close-up shots of the fabric, texture, and any unique details.

• Read the product description carefully: Look for information about material composition, stretch, and fit.

• Consider video: Many brands now include videos of models wearing the clothes, giving you a more realistic sense of movement and drape.

Problem 3: The Return-Label Blues

There's nothing worse than a mountain of packages waiting to be returned. It's time-consuming, frustrating, and often comes with restocking fees.

Solution: Virtual Try-On to the Rescue!

• Embrace technology: Many brands now offer virtual try-on technology that lets you see how clothes will look on your body before you buy.

• Use apps and browser extensions: Several apps and extensions utilize AI to provide personalized size recommendations, helping you find the perfect fit the first time.
  

fAIshion Virtual Try-on: Face Swapping

Try Virtual Try-On Now!

Problem 4: Curating a Cohesive Wardrobe

Building a wardrobe that's stylish, versatile, and reflects your personal aesthetic is a constant challenge.

Solution: Lookbook Inspiration and Capsule Wardrobe Strategies

• Find your style icons: Follow fashion bloggers, influencers, or celebrities whose style you admire and draw inspiration from their outfits.

• Create capsule wardrobes: Build a core collection of essential pieces that can be mixed and matched to create multiple looks.

• Plan your outfits: Use apps or online tools to create virtual outfits and see how different pieces work together before you commit to buying them.

Remember: Online shopping should be fun and empowering. By using these tips and embracing innovative tools, you can navigate the digital fashion world with confidence and style. Happy shopping!

How Virtual Try-On Increases Your Ecommerce Conversion

fAishion.AI virtual try-on technology

In the competitive world of e-commerce, every click counts. And nothing frustrates shoppers more—or costs you more money—than the uncertainty of size and fit. Cart abandonment rates soar, returns pile up, and customer satisfaction plummets.

But what if you could eliminate the guesswork for your customers?

Enter the Game-Changer: Virtual Try-On Technology

Virtual try-on is no longer a futuristic concept—it's a powerful tool that's transforming online shopping. By allowing customers to virtually "try on" clothes using their image or a 3D avatar, you're giving them the confidence to click "buy" without hesitation.

How Virtual Try-On Benefits E-Commerce Retailers:

“With this technology, buyers can now use their device to place the crate right next to their dogs to confirm sizing, decreasing our return rate by 5%" -Macey Benton, VP of marketing at Gunner Kennels

• Drastically Reduces Returns: Say goodbye to costly reverse logistics. When customers know how clothes will fit before they buy, return rates plummet, saving you time and money.

• Increases Conversion Rates: Eliminate sizing doubts and watch your conversions soar. Confident shoppers are happy shoppers, and happy shoppers are more likely to become repeat customers.

• Enhances Customer Experience: Provide a fun, interactive, and personalized shopping experience that sets you apart from the competition.

• Boosts Customer Engagement and Brand Loyalty: Virtual try-on encourages customers to spend more time on your site, exploring different styles and products. This translates to higher engagement and stronger brand loyalty.

Beyond Clothes: Virtual Try-On for Every Industry:

While clothing is the natural fit for virtual try-on, its applications are expanding rapidly. From furniture and eyewear to makeup and jewelry, the possibilities are endless.

Partnering for Success:

Integrating virtual try-on technology into your e-commerce store doesn't have to be complicated. Leading solutions like fAishion.AI offer seamless integration through web extensions and APIs, making it easier than ever to offer this game-changing experience to your customers.

fAIshion.AI browser plugin features overview (Free People)

Ready to unlock the power of virtual try-ons and transform your e-commerce business?

Contact us today to learn more about how our affiliate program can help you:

• Reduce return rates

• Increase conversion rates by up to 40%

• Increase average order value (AOV)

• Boost customer engagement and brand loyalty

Don't fall behind the curve. Embrace the future of online shopping with virtual try-on!

Contact us for more information!

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