From new-season SKUs to brand imagery
For fashion brands launching seasonal collections and updating product imagery. Start with new-season SKUs, previous lookbooks and approved brand assets. Agree the styling and review criteria before moving into batch production.
Three brand imagery needs
AI lookbooks combine new products into complete looks; multi-angle product images show the item; Scene Studio creates campaign imagery in scenes. Custom brand AI solutions also cover product discovery, styling, size recommendations, AI chatbot and virtual try-on integrations.
What to prepare
Provide clear front, back and detail images, SKU and colour identifiers, colour and size information, and previous lookbooks or approved visual references. Supply approved front and side model references for the required angles. Missing angles need additional references or prior confirmation.
Keeping the work on-brand
Review colour, layering, styling, model choice and photographic direction in the brand references, then agree the direction for the new collection. Product assets establish what must be reproduced; brand references establish how it should be presented.
From approval to delivery
Organise the inputs and production scope, agree the looks and review samples, then proceed with batch production after sample approval. Compare results with the relevant SKUs, model and brand references. Retain revisions so changes can be reviewed. Image counts, intended uses and delivery specifications are agreed for each project.
What product fidelity means in review
Check silhouette, neckline and fastening positions, seams, prints, colour, fabric appearance and model angle. Review more than the overall aesthetic: multiple images of the same item also need consistent clothing and styling.
Explore actual work
Questions from brands
Can we start with product images on a plain background?
Product images are the starting point. Brand direction, models and styling also need to be agreed. Previous lookbooks and detail images help establish the brand presentation and product fidelity requirements respectively.
Can one product appear in several looks?
Yes. The website shows examples of one item styled into several looks. Agree the product, styling direction and scope of each look before production.
How do AI lookbooks and Scene Studio differ?
AI lookbook production organises imagery around new SKUs and brand styling. Scene Studio provides self-service campaign imagery in scenes. Review the relevant examples and contact the team to discuss the appropriate workflow.
What if we only have a front-facing model photo?
Agree front-facing production only, or provide references for the other required angles. If angles are built with AI, confirm the reference results before using them in production.
How should we review product accuracy?
Compare each image with the relevant front, back and detail product assets. Also review brand direction, model references and consistency across images of the same item.
How do we get started?
Use the brand contact page to request a free AI lookbook demo, a Scene Studio test account or a discussion about custom fashion AI solutions. Share the brand, product assets and intended use of the imagery.